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Onboarding on Squarespace

28 screenshots 11 emails

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  • Normal
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  • Homepage

  • Select topics

  • Select goals

    This is a great question to ask when your product has many use cases

  • Select stage

    Also a great question

  • Select a template

    Starting with a template can be way less daunting than starting from scratch. It's nice to see templates for so many industries and use cases

  • Select a template

  • Preview template

  • Create account

    Deferring the account creation until we found a template we like is a smart move

  • Sign up

  • Loading

  • Welcome

  • Welcome slides

  • Welcome slides

  • Assistant

    I'm generally not a fan of pop-up type assistants, but this one isn't super intrusive and for a complicated piece of software, it's nice to know where to check when stuck.

  • Video

  • Onboarding tasks

    I love a good onboarding task list, but the strange thing about this one is that I have to check off the tasks manually and I don't think they update automatically.

    On a smaller note, adding progress bars to onboarding task lists can be motivating.

  • Editor

    Now it's time to start building and editing the website. Website editors can be confusing, so it's good to know that the assistant is easy to re-open.

  • Settings

    I wasn't sure how to actually publish the website, so I went into the settings menu. Having a big "publish website" button would have been helpful.

  • Upgrade to publish

    Now I see why there was no "Publish" button. A big "Upgrade to publish" button outside of the settings menu would still have been helpful.

  • Select a plan

  • Payment

  • Review order

  • Upgrade complete

    Ok we can now actually publish the site

  • How did you hear about us?

  • Publish

    There's that publish button I was looking for

  • Published

    I like that we're given share buttons here

  • Editor

  • Dashboard

An avatar image of Ramy (his face)

I like that we can get started with building our website before we create an account. The fact that Squarespace asks us what our goals are before recommending templates is also nice.

My main issue during this flow was that the next step of publishing the site wasn't clear. I had to dig into the settings menu to find the publish option. Changing the "Subscribe" button in the footer to "Upgrade to publish" or something similar would be something I'd try. Overall, I thought this was a great onboarding flow for a website builder.

Screenshots

Screenshot (Homepage) of onboarding video of Squarespace

Homepage

Screenshot (Select topics) of onboarding video of Squarespace

Select topics

Screenshot (Select goals) of onboarding video of Squarespace

Select goals

Screenshot (Select stage) of onboarding video of Squarespace

Select stage

Screenshot (Select a template) of onboarding video of Squarespace

Select a template

Screenshot (Select a template) of onboarding video of Squarespace

Select a template

Screenshot (Preview template) of onboarding video of Squarespace

Preview template

Screenshot (Create account) of onboarding video of Squarespace

Create account

Screenshot (Sign up) of onboarding video of Squarespace

Sign up

Screenshot (Loading) of onboarding video of Squarespace

Loading

Screenshot (Welcome) of onboarding video of Squarespace

Welcome

Screenshot (Welcome slides) of onboarding video of Squarespace

Welcome slides

Screenshot (Welcome slides) of onboarding video of Squarespace

Welcome slides

Screenshot (Assistant) of onboarding video of Squarespace

Assistant

Screenshot (Video) of onboarding video of Squarespace

Video

Screenshot (Onboarding tasks) of onboarding video of Squarespace

Onboarding tasks

Screenshot (Editor) of onboarding video of Squarespace

Editor

Screenshot (Settings) of onboarding video of Squarespace

Settings

Screenshot (Upgrade to publish) of onboarding video of Squarespace

Upgrade to publish

Screenshot (Select a plan) of onboarding video of Squarespace

Select a plan

Screenshot (Payment) of onboarding video of Squarespace

Payment

Screenshot (Review order) of onboarding video of Squarespace

Review order

Screenshot (Upgrade complete) of onboarding video of Squarespace

Upgrade complete

Screenshot (How did you hear about us?) of onboarding video of Squarespace

How did you hear about us?

Screenshot (Publish) of onboarding video of Squarespace

Publish

Screenshot (Published) of onboarding video of Squarespace

Published

Screenshot (Editor) of onboarding video of Squarespace

Editor

Screenshot (Dashboard) of onboarding video of Squarespace

Dashboard

Emails

Welcome to Squarespace

Screenshot of onboarding email from Squarespace with the subject line Welcome to Squarespace

Thank you!

Screenshot of onboarding email from Squarespace with the subject line Thank you!

Your subscription won’t renew

Screenshot of onboarding email from Squarespace with the subject line Your subscription won’t renew

Your website subscription is canceled

Screenshot of onboarding email from Squarespace with the subject line Your website subscription is canceled

Stand out online with Squarespace

Screenshot of onboarding email from Squarespace with the subject line Stand out online with Squarespace

Start building your Squarespace website

Screenshot of onboarding email from Squarespace with the subject line Start building your Squarespace website

Get started today with 3 easy steps

Screenshot of onboarding email from Squarespace with the subject line Get started today with 3 easy steps

Get started today with 3 easy steps

Screenshot of onboarding email from Squarespace with the subject line Get started today with 3 easy steps

Choose your Squarespace plan

Screenshot of onboarding email from Squarespace with the subject line Choose your Squarespace plan

MAKING IT: Three Simple Ways to Measure and Grow Your Audience

Screenshot of onboarding email from Squarespace with the subject line MAKING IT: Three Simple Ways to Measure and Grow Your Audience

MAKING IT: How One Founder Grew Her Company 843% in One Year

Screenshot of onboarding email from Squarespace with the subject line MAKING IT: How One Founder Grew Her Company 843% in One Year

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