I like that we can get started with building our website before we create an account. The fact that Squarespace asks us what our goals are before recommending templates is also nice.
My main issue during this flow was that the next step of publishing the site wasn't clear. I had to dig into the settings menu to find the publish option. Changing the "Subscribe" button in the footer to "Upgrade to publish" or something similar would be something I'd try. Overall, I thought this was a great onboarding flow for a website builder.
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